World Premiere Special Offer: Use promo code DNPRE and save 15% when you pre-order DamNation from Video on Demand.
This powerful film odyssey across America explores the sea change in our national attitude from pride in big dams as engineering wonders to the growing awareness that our own future is bound to the life and health of our rivers. Dam removal has moved beyond the fictional Monkey Wrench Gang to go mainstream. Where obsolete dams come down, rivers bound back to life, giving salmon and other wild fish the right of return to primeval spawning grounds, after decades without access. DamNation’s majestic cinematography and unexpected discoveries move through rivers and landscapes altered by dams, but also through a metamorphosis in values, from conquest of the natural world to knowing ourselves as part of nature.
DamNation opens big, on a birth, with the stirring words of Franklin D. Roosevelt at the dedication of Hoover Dam, and on a death, as the engineer at Elwha Dam powers down the turbine on its last day. DamNation stints neither the history nor the science of dams, and above all conveys experiences known so far to only a few, including the awe of watching a 30-pound salmon hurtling 20 feet into the air in a vain attempt to reach the spawning grounds that lie barricaded upriver. We witness the seismic power of a dam breaking apart and, once the river breaks free, the elation in a watching wild salmon – after a century of denied access – swimming their way home.
Even the maker of the world’s most sought after jewelry knows that Bristol Bay is the wrong mine in the wrong place. Today, Tiffany and Co., in full-page ads in the Washington Post, San Francisco Chronicle and Seattle Times, supported the EPA’s decision to use its clear authority under the Clean Water Act protect Bristol Bay’s jobs and salmon from the perils of the proposed Pebble Mine.
“We know there will be other gold and copper mines to develop. But we will never find a more majestic and productive place than Bristol Bay,” the ad reads.
Tiffany and Co. is part of an unprecedented and unusual group of sportsmen, Alaska Native tribes and corporations, commercial fishermen, chefs and restaurants, and jewelers from across the country that has banded together to stop Pebble Mine and protect the 14,000 jobs and a $1.5 billion dollar fishing industry.
How’s that for sparkle?
Over the past year and a half, we have been integrating new and improved product into the previous generation of packaging. Our leader and tippet manufacturing partner has consistently invested in the most modern, cutting-edge equipment that allows for more accurate tolerances during the extrusion process, providing even greater consistency and reliability in the materials and designs.
“We feel that Umpqua Leader and Tippet offers the angler the perfect blend of strength to suppleness ratio. No sacrifices have been made to offer a product that is extra strong yet too stiff, or gaining more suppleness by weakening the break strength.”
- Riley Cotter, Umpqua Sales Manager, Umpqua Feather Merchants
The new leader packaging reinforces Umpqua’s 40 plus year approach to enhance the angler’s experience and performance. Containing the industry’s most reliable and consistent leaders, the packaging displays the distinguishing, product specific information (type of leader, length, strength, etc.) at the top of each package. This allows anglers to sort through all their leaders and select the desired one without having to remove the entire selection from the vest or pack pocket.
“In typical Umpqua fashion, we saw an opportunity, while designing the new packaging, to inject innovation where we could. The new leader packaging is not only designed to look great, stand out, and accurately describe the product, but also to make the fishing experience better for every angler who uses our leaders.”
- Luke Wennik, Creative Marketing Manager, Umpqua Feather Merchants