American outdoor apparel retailer Patagonia has pledged to donate every penny made from bumper Black Friday sales to grassroots environmental organizations.
The company announced the move days before the shoppers in the US descended on stores for one of the biggest dates on the American retail calendar.
The sales took in $10m (€9.44m) – ten times more than the company was expecting – which will now be donated to, “grassroots organizations working in local communities to protect our air, water and soil for future generations.”
