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A New Kind of Cooler

Otterbox, a company best known for its rugged cases for iPhones and other smartphones, announced this week that it is joining the premium cooler fray with its introduction of its new line of Venture coolers. The Venture is only the latest entry into the increasingly crowded injection-molded high-end cooler space, which is mostly filled with poorly disguised (or not disguised at all) knock-offs of existing products from premium cooler pioneer and 800-pound gorilla, YETI. Otterbox’s offering attempts to stand out from the crowd through unique new design elements and features that focus on accessories and auxiliary uses or, as Otterbox puts it, “extend[ing] use beyond the confines of the cooler.”


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