From women-specific gear development to tailored learning and adventure experiences to nonprofit partnerships and women-centric storytelling, 50/50 On the Water aims to inspire and celebrate women in the sport we all love.
- THE CAMPAIGN EMBODIES THREE MAIN GOALS:
- Making it easy for women to participate in the sport
- Celebrating the unique connection between women and conservation
- Showcasing authentic experiences of real women fly-fishing
#5050ONTHEWATER
