Even the maker of the world’s most sought after jewelry knows that Bristol Bay is the wrong mine in the wrong place. Today, Tiffany and Co., in full-page ads in the Washington Post, San Francisco Chronicle and Seattle Times, supported the EPA’s decision to use its clear authority under the Clean Water Act protect Bristol Bay’s jobs and salmon from the perils of the proposed Pebble Mine.
“We know there will be other gold and copper mines to develop. But we will never find a more majestic and productive place than Bristol Bay,” the ad reads.
Tiffany and Co. is part of an unprecedented and unusual group of sportsmen, Alaska Native tribes and corporations, commercial fishermen, chefs and restaurants, and jewelers from across the country that has banded together to stop Pebble Mine and protect the 14,000 jobs and a $1.5 billion dollar fishing industry.
How’s that for sparkle?
Over the past year and a half, we have been integrating new and improved product into the previous generation of packaging. Our leader and tippet manufacturing partner has consistently invested in the most modern, cutting-edge equipment that allows for more accurate tolerances during the extrusion process, providing even greater consistency and reliability in the materials and designs.
“We feel that Umpqua Leader and Tippet offers the angler the perfect blend of strength to suppleness ratio. No sacrifices have been made to offer a product that is extra strong yet too stiff, or gaining more suppleness by weakening the break strength.”
- Riley Cotter, Umpqua Sales Manager, Umpqua Feather Merchants
The new leader packaging reinforces Umpqua’s 40 plus year approach to enhance the angler’s experience and performance. Containing the industry’s most reliable and consistent leaders, the packaging displays the distinguishing, product specific information (type of leader, length, strength, etc.) at the top of each package. This allows anglers to sort through all their leaders and select the desired one without having to remove the entire selection from the vest or pack pocket.
“In typical Umpqua fashion, we saw an opportunity, while designing the new packaging, to inject innovation where we could. The new leader packaging is not only designed to look great, stand out, and accurately describe the product, but also to make the fishing experience better for every angler who uses our leaders.”
- Luke Wennik, Creative Marketing Manager, Umpqua Feather Merchants
Lots of great extreme sport content, here is a taste.
ARITZ QUALIFIES FOR THE ASP WORLD TOUR AND GETS SICK BARRELS IN HAWAII | ARITZ ARANBURU, EP. 8
ASP World tour. How does he celebrate? By surfing more, of course. Follow Artiz from the beach and on board with his GoPro as he gets raucously barreled on some of the North Shore’s most coveted waves. Aritz Qualifies for the ASP World Tour and Gets Sick Barrels in Hawaii | Aritz Aranburu, Ep. 8